Monthly Archives: August 2009

What Does Bounce Rate Mean?

Bounce Rate is a term used in web analytics to describe the percentage of people that go to a web page and then leave from that page. A high percentage bounce rate is bad, generally anything over 50% is considered not good. This is used to determine how useful, insightful, or informative your site is. When a website is optimized correctly, you will be getting targetted visitors for your products, niches, or information. If your website is optimized correctly, the bounce rate will determine if people are exploring your website or just staying there long enough to realize it will not be helpful and then “bouncing” (clicking the back button) back to google or whatever search engine you are using. You can track this in Google Analytics. See the screenshot below:
google analytics, bounce rate

My Review of Wowd.com

I am excited to let you know I received my early invitation today to www.wowd.com!

Here is how they described Wowd.com in the welcome email:
“Wowd is a tool for finding topics in the global, public conversation that’s taking place on the web. Wowd is particularly useful for finding information in conversational media (also called social media), because it’s able to show you what real people find interesting, and it can provide you updates in real time.”

There overview states:
“Wowd is a tool for finding popular information, in real-time, from across the entire web….”
It goes on to state:
“Wowd delivers popular and timely information to users in four ways:
Wowd displays a real-time “Hot List” of popular web pages;
Users can search for specific items of interest, and sort search results according to Popularity or Freshness;
Wowd generates personalized recommendations for each user, based on that user’s interests;
Wowd enables users to do full text search of all public pages that they have seen before, making it extremely easy to find those pages again”

I will need some time to figure out exactly what it is good for and how people can utilize it, but the prospect of real-time search in conjunction with personalized saved networks sounds promising.

***UPDATE ***
love this quote about wowd on twitter:
wowd,@andrewjtalcott