What Does Bounce Rate Mean?

Bounce Rate is a term used in web analytics to describe the percentage of people that go to a web page and then leave from that page. A high percentage bounce rate is bad, generally anything over 50% is considered not good. This is used to determine how useful, insightful, or informative your site is. When a website is optimized correctly, you will be getting targetted visitors for your products, niches, or information. If your website is optimized correctly, the bounce rate will determine if people are exploring your website or just staying there long enough to realize it will not be helpful and then “bouncing” (clicking the back button) back to google or whatever search engine you are using. You can track this in Google Analytics. See the screenshot below:
google analytics, bounce rate

Leave a Reply

Your email address will not be published. Required fields are marked *